Writing an Outstanding Courses Application

Toolkits and Testimonies

We’ve have compiled some tips and advice that might help you write the best application you can, help us assess whether this course is the right one for you, and whether it is right for you now.

Alternative Formats for Applications

If, for any reason, you need to make your application in a different format e.g. offline or explained in British Sign Language (BSL) through an interpreter, then please contact us. 

You will still be expected to make a full submission before the deadline. Email us at courses@cloreleadership.org

How is the application structured?

The application form asks for some details about you and your working life, so we can find out more about you.  It also includes a nomination form t be completed by your current employer (if applicable) or someone who you have worked with. Over the course of the application and nomination, we are looking for someone who:

  • Has an ambition to lead, sense of purpose and vision.
  • Shows an understanding of Leadership.
  • Demonstrates authenticity and self-awareness.

Your application will be assessed on how well you demonstrate these attributes, and on the level of support you receive from your Nominator. The questions aren’t long, but you should read them carefully and answer them as honestly and openly as you can. While doing that, it might be helpful to think about the following guidance:

Be brave and honest with yourself

We’re not looking for perfectly formed leaders but above all those with appetite, curiosity and a willingness to develop and grow. This is not a job application; we are looking for potential, rather than just assessing your achievements to date. Be brave, be honest and take the time to really think about whether this is the right programme and the right time for you, and if so why.

Be open to learning

Participants on Clore Leadership Courses are regularly taken outside of their comfort zone, and we want you to demonstrate your curiosity and openness to learning so that we know you’ll be able to make the most of this opportunity. Leadership isn’t about having all of the answers, and your application should express how and where you’d like to expand, and improve your skills and knowledge.

Write as yourself

‘Authentic leadership’ is a core principle of Clore Leadership, and we are looking for leaders who know and are true to themselves. Make sure that you are writing in your true voice and try and allow your personality to come across. Remember: successful leadership isn’t all about bravado – humility, honesty and generosity are vital qualities to lead.

Pick the right Nominator

When choosing a nominator, it might be tempting to ask a senior colleague whose name and position carries weight. However, think hard about what will strengthen your application and what could weaken it: a detailed and considered endorsement from a colleague who knows you well, or a few hasty lines from someone who is not familiar with your leadership potential.

The extra imaginative "spark"

We are also looking for the extra imaginative "spark" that marks an outstanding potential leader; why you want to lead.  What do you want to change about arts and culture? What do you want to change about the world? Tell us!


That may seem a lot to fit into a few short questions, so the key is to remember that this is not a job application: we want to hear about you, your strengths and your weaknesses. Consider the questions carefully and answer them as honestly and openly as you can. How are you going to grow? How are you going to develop? Why is this the right course for you?