Exploring the working relationships between brands and artists


Clore Fellow Suzie Cross' AHRC research asks what value do artists bring to brand collaborations that can enhance corporate social responsibility goals?

Suzie is a creative producer, cultural strategist, consultant and curator. As an independent Creative Producer, her work spans multiple disciplines and often takes place in the public domain, regularly including digital and immersive installations and experiences; environmentally focused artworks in nature; and arts and science collaborations. Audience engagement though interactivity and participation are usually at the heart of her work.

At its departure point, this period of inductive research initially set out to explore the broad picture of corporate social responsibility (CSR). To what extent do major UK brands use the arts to connect to consumers, and how can the arts help maximise the tangible benefits derived from corporate social responsibility?