Resources Research

Arts and Humanities Research Council

Branding of UK Public Libraries. Case study approach examining branding strategies of UK Public Libraries.

Supervisor: Jennifer Rowley | University: Manchester Metropolitan University

Exploring recent innovations like Idea Stores as a new name for Libraries in Tower Hamlets, Subnum Hariff-Khan’s AHRC research paper explores the risks and opportunities of differen public library brand strategies. This research was also published in the journal Library Management

AHRC Subjects Library Studies

Themes Hard Skills Sector Insights