Wolff Olins, Head of New Thinking
Robert Jones is head of new thinking at Wolff Olins, the brand consultants, and visiting professor at the University of East Anglia.
Robert is author of The Big Idea (Profile Books, 2008), and creator of one of the first free online courses in Britain, The secret power of brands. He’s currently writing Branding: a Very Short Introduction for Oxford University Press.
Over the last twenty years, Robert has advised over fifty organisations on branding, in the UK and globally.
His corporate clients include Aviva, AECOM, Barclays, Camelot, Credit Suisse, Ericsson, PwC, Skype, Slaughter and May and Virgin.
And his cultural and not-for-profit clients include Amnesty International, FutureLearn, Historic Royal Palaces, National Trust, Oxfam, Tate and UEA. For six years, Robert was a member of the Council of the National Trust.
Robert started his working life as a research fellow of Selwyn College, Cambridge, where he specialised in philosophy and literary criticism. He then helped create the Cambridge-based change management consultancy Baddeley Associates, where his clients included BT and ICI. Robert joined Wolff Olins in 1993, and UEA in 2008.